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February sees the launch of the first National Payroll Giving Week, running from the 8th-14th of the month. Themed around Valentines and why we love Payroll Giving, the aim of the week is to raise awareness within the sector and wider about the benefits of donating through this easy, tax-efficient method.
Arthur Rank Hospice Charity along with a number of charities throughout the UK, hope that the week is just the first step in growing the value and awareness of this area of giving and to start conversations with both charities and corporate partners about how to work together. The method of donating is simple: Payroll Giving donations are taken from pay before tax. A donation of £5 a month would actually cost an employee £4 from their take-home pay (if they pay 20% tax) or £3 (if they pay 40% tax).
Over 1 million people donate to charities through their pay and together they have raised over £2 billion for good causes. During an extremely challenging time where fundraising teams have seen income levels drop rapidly, payroll giving has offered a reliable source of income. The APGO (Association of Payroll Giving Organisations) reported in the autumn that payroll giving donations during the first lockdown rose by nearly 10% compared to the same period the year before. Average gift increased by almost 15% and there was an uplift of 9% in corporate matched giving.
In a time where exploring avenues of fundraising is at the top of many agendas now is a great time to look at the possibilities introducing Payroll Giving or growing an existing Payroll Giving scheme could hold for you.
If you would like to start donating a monthly sum to the Hospice, please ask your employer if they have a Payroll Giving Scheme or get in touch with Emma, our Corporate Fundraiser by emailing firstname.lastname@example.org to find out more.